October 26 2016 · A collaboration with Nerdcore Medical
This week’s collaboration with Nerdcore Medical is an ornamental poster showing the different kinds of abnormal red blood cell shapes. The style I picked for this poster was inspired by hand-woven rugs and Rococo stucco work.
When I started this project it was really hard to figure out what to do with the simple shapes of the red blood cells. I kept trying to make the design more interesting by adding details or shading or patterns to each cell.
But finally I stopped trying to make the cells more complicated than they needed to be, and went with the complete opposite approach. For the final design I made the cells extremely minimal, and then piled on detail everywhere else.
To make the decorative pattern I drew everything first in pencil, and then scanned it into Photoshop to copy and paste together. I originally drew this poster in navy blue - and then had a real “why didn’t I think of that” moment when Arun suggested red to match the red blood cells. Needless to say we went with red for the final poster.
© This work is owned by Nerdcore Medical. Please email Eleanor Lutz for press & design questions, and Arun Mathews for business & resale inquiries.